Research Snapshot

Sao Paulo street art

Today I am in São Paulo. It’s raining but the drought still looms.

Today we are launching a survey to Brazilian news readers. We are also interviewing a magazine editor at his office and two news readers in their homes, and then talking to five more news readers in a group research session. We’ll have lots of pão de queijo. We’ll be caffeinating.

International field work is exhausting in the moment but rewarding in hindsight. Sometimes it takes several days for the lessons to settle in. In a week we’ll look back on this day and know what we learned, but for now we are shaking off raindrops, eating cheesy bread, and just listening.

Leave a Reply

Your email address will not be published. Required fields are marked *