If you attended the YxYY conference this summer you might have noticed this gorgeous sign hanging out in the Ace Hotel lobby and at other events over the weekend.

This lovely object was a collaboration betweeen me, Fiona, and Thor.

We started with big ideas and a couple rounds of prototyping.

Eventually we realized we just needed to make it simple. Sturdy, plywood, bright pink. With a big yellow “Yes” on it, which had been beautifully designed by Yiying Lu for the conference (and who graciously let us totally copy it). The sign felt solid and satisfying, though less flashy than some initial concepts.

And here it is in its blinking glory.

Such a fun project and collaboration. (Made even more fun by the Breakfast Sandwich Cook-Off that became part of Sign Painting Day, but that’s another story for another day.)