Reflections on Web Directions North

Last week I traveled to Denver to participate in the annual Web Directions North conference. I’m a fan of web conferences, and this one was particularly enjoyable. From watching the sun set behind the Rockies while snacking on still-warm doughnuts to debating the future of SVG with new friends, this was a good week.

On Monday, Mark Trammell and I led a workshop on user research. We focused on helping the workshop participants understand what key challenges their organizations face and how different research methods could help address these challenges. The participants were engaged and thoughtful and really inspiring as I think about my own organization and the user research that I do as part of my daily life.

I also gave a talk about how three companies made significant changes to products and processes based on user research and customer feedback, and how they knew which findings and feedback to act on. I’m still collecting stories of how companies make smart choices about acting on user research findings, so contact me if you have a good story to share.

Many, many thanks to John Allsopp for putting on an awesome conference in a tricky economic environment, and to the friends and colleagues who contributed so much to making this such a great event.

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